Privacy Policy — MERIT Lumina

1. Introduction

MERIT Lumina (“we”, “our”, or “us”) is operated by Merit Vision Pty Ltd (ABN available on request). We are committed to protecting your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

This Privacy Policy explains what information we collect, why we collect it, how we use it, and your rights regarding that information. By using our platform, you agree to the practices described in this policy.

2. Information We Collect

We collect information you provide directly, including:

Name and email address (account registration)
Organisation name and role
KPI data and performance metrics you enter into the platform
Support and contact enquiry content

We also collect information automatically, including:

IP address and approximate location
Browser type and device information
Pages visited and actions taken within the platform
Session tokens (stored as HTTP-only cookies)

3. How We Use Your Information

To provide, operate, and improve the platform
To authenticate your account and maintain security
To respond to enquiries and provide customer support
To send service-related communications (account confirmations, security alerts)
To comply with legal and regulatory obligations
To analyse usage patterns and improve user experience

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

4. Cookies and Tracking

We use session cookies to keep you authenticated while using the platform. These cookies are HTTP-only and expire when your session ends or after 30 days, whichever comes first. We do not use third-party advertising trackers.

You can configure your browser to refuse cookies; however, certain parts of the platform will not function without session cookies.

5. Data Storage and Security

Your data is stored on servers located in Australia. We implement industry-standard security measures including encrypted data transmission (TLS), access controls, and regular security reviews. However, no internet-based service can guarantee absolute security.

6. Disclosure of Information

We may share your information with:

Service providers who assist in operating the platform (under confidentiality agreements)
Law enforcement or regulatory bodies when required by law
Successors in interest in the event of a merger or acquisition

7. Your Rights

Under Australian privacy law, you have the right to:

Access the personal information we hold about you
Request correction of inaccurate or incomplete information
Complain about a breach of the APPs
Request deletion of your account and associated data

To exercise any of these rights, contact us at [email protected].

8. Data Retention

We retain your personal information for as long as your account is active or as needed to provide our services. Upon account deletion, we will remove your personal information within 30 days, except where retention is required by law.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by email or by posting a notice on the platform. Your continued use after changes constitutes acceptance of the updated policy.

10. Contact Us

For privacy-related enquiries, please contact: [email protected]. You may also lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.